Play Kids: a new pavillion

A new exhibition hall is to be added with more than 2,000 m2 of floor space, dedicated to the world of families with a special focus on children.

The sphere of playing is ever more mindful of the important role of parents, and it is Play’s intention to contribute to the spread of gaming culture and the shaping of tomorrow’s gamers, offering proposals of great quality.

Around the nucleus of the Family Arena, thematic areas will be developed marking out the mainstays of the Games Festival: entertainment, interactivity and gaming.

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